Casual Ancestry users are curious about their family history but don't have time for intensive genealogical research. We needed to create daily discoveries that feel effortless and engaging.
The reimagined home tab on the Ancestry app, called the Discover Feed, provides users with highlighted Hints. These Hints may include family photos, record mentions, new DNA matches, or stories from other users. Users can review, accept, dismiss, or save these Hints, and track their research progress via a scoreboard that displays their daily discoveries.
A handful of top records, photos and users we think can grow your family tree. These are a highlighted subset of the total number of “Hints” a user may have. The limited number allow users to focus on content of a hint rather than trying to get to all of their hints.
These Hints may include family photos, record mentions, new DNA matches, or stories from other users. Users can review, accept, dismiss, or save these Hints, and track their research progress via a scoreboard that displays their daily discoveries.
The update to the Discover feed introduced a small section for DNA Matches, in addition to the existing records and photos. As a result, more users began viewing their DNA Matches, indicating increased engagement with this feature.
7%
More DNA Matches on Discover Feed than in the Matches tab.
